Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]

When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]

Introduction ADA compliance generates a growing need for email automation for businesses looking to make their customer communications inclusive and accessible. According to The World Bank, a billion people live with some form of disability [1]. There are four categories of disabilities – visual, auditory, mobility and cognitive. Visual, motor and cognitive impairment create frictions that limit […]

Introduction Customer communications management solutions are utilised by businesses that want to seamlessly communicate with their customers while making sure that the information is easy to update, maintain, share, and reuse. The key challenges with today’s enterprise-level customer communications management solutions lie in the technical complexities and the hazy clarity around their pricing structures. Parts and pieces of these […]

Efficient and automated business processes are the cornerstone of a successful business. Many Fortune 500 companies use enterprise-grade software such as Pega BPM, Appian BPM suite, Decisions BPM, etc., to fulfil their business process automation needs. These BPM software solutions streamline the complex business processes of companies through various automated business workflows involving multiple internal stakeholder […]

The world of Customer Communication Management solutions is evolving faster than ever. As more innovations arrive into the market that can help businesses achieve excellent customer communications, many trends arise. These modern CCM trends focus on elements of personalization and localization in customer communications and advanced automation that help create and share relevant content across all communication […]