Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]

When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]

What is an Automated Phone Call? An automated phone call, as the name suggests, is a friendly voice message that is pre-recorded and sent to your customers and/or contacts by phone. It can be used for many business purposes, such as a customer experience survey, payment alerts or reminders, sharing important brand updates, upselling, general […]

Introduction ADA compliance generates a growing need for email automation for businesses looking to make their customer communications inclusive and accessible. According to The World Bank, a billion people live with some form of disability [1]. There are four categories of disabilities – visual, auditory, mobility and cognitive. Visual, motor and cognitive impairment create frictions that limit […]