Leveraging Neuroscience to Enhance Customer Experience

Our co-founder, Kadhambari Anbalagan shares the tips and tricks on building futuristic customer communications based on Neuroscience during this educative session.

Description

Over the past few decades, neuroscientists have identified a set of brain signals that make experiences feel valuable and emotionally charged, rendering them memorable. Through these experiments, the ways of subconsciously influencing the brain to have extraordinary experiences is brought to light by neuroscience.

With a focus on the role that attention, emotion and memory play within the brain, we will uncover tips and tricks on how applying insights from neuroscience to design thinking can create extraordinary customer experiences that can help brands to build strong customer loyalty and brand attachment.