Customer communications management (CCM) is an industry that has been around for a long time. Companies invested in platforms that let them send mission-critical business and customer communications to a large number of people. This is because companies needed to be able to send communications that were both compliant and very personalized. This need came […]

INTRODUCTION Customer communications management solutions are utilised by businesses that want to seamlessly communicate with their customers while making sure that the information is easy to update, maintain, share, and reuse. The key challenges with today’s enterprise-level customer communications management solutions lie in the technical complexities and the hazy clarity around their pricing structures. Parts and pieces of these […]

The world of Customer Communication Management solutions is evolving faster than ever. As more innovations arrive into the market that can help businesses achieve excellent customer communications, many trends arise. These modern CCM trends focus on elements of personalization and¬†localization in customer communications¬†and advanced automation that help create and share relevant content across all communication […]