People like to spend time on websites that are written in their native languages and reflect their local culture and ways of talking. People are also hesitant to buy from companies if their online support is not in their language. This includes chatbots that offer help. When the numbers are looked at more closely, more […]
Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]
The world of digital communications in business is evolving. Many businesses are beginning to realize the importance of Customer Communications as a sure-fire way to reach new users and thus expand into the newer market. With the hope of creating market opportunities beyond borders, these businesses are optimizing how to identify their customers, prospect them […]
